Manager of the Extended Warranty Division at Brian’s Tire & Service
Rick Atras is the Manager of the Extended Warranty Division at Brian’s Tire & Service, bringing over 12 years of international automotive experience, including extensive work in Europe supporting U.S. soldiers. Since joining the company in 2017, Rick has leveraged his global expertise and customer-first mindset to transform the warranty process, making it more efficient and accessible for clients.
A graduate of Rutgers University, Rick is known for his innovative approach and dedication to continuous improvement. Under his leadership, the warranty department has become a trusted resource for customers, setting new standards in service and reliability within the automotive industry.
Rick’s professional values are deeply rooted in his background serving U.S. soldiers abroad, which instilled discipline, technical skill, and a sharp focus on client needs. He is dedicated to honest, clear communication and always puts the customer’s interests first. These values are reflected in his leadership style and the high standards he sets for the team at Brian’s Tire & Service.
Rick is a graduate of Rutgers University and is committed to continuous learning and professional development. He holds certifications and business qualifications that support his work in both the automotive and business sectors.
Rick’s journey in the automotive field began in Europe, where he spent over a decade supporting the automotive needs of U.S. soldiers. After returning to the U.S., he continued his career as a production and fleet manager for a national rental car company in Huntsville, Alabama. This experience provided him with a broad understanding of the industry and the challenges customers face when dealing with third-party warranties.
Rick Atras has played a pivotal role in redefining how third-party automotive warranties are managed and serviced. Recognizing the challenges customers faced with warranty claims, Rick pioneered the creation of a dedicated warranty department at Brian’s Tire & Service.
His forward-thinking approach has set a new benchmark in the industry, streamlining processes and ensuring that customers receive prompt, transparent, and effective support.
Rick’s leadership is marked by a commitment to continuous improvement, always seeking new ways to enhance service quality and efficiency for every client.
Every warranty claim is handled with the customer’s best interests in mind. Rick ensures transparent communication and personalized service throughout the entire process.
Rick’s deep understanding of warranty regulations and requirements ensures maximum claim success rates and reliable guidance for clients navigating complex warranty issues.
Strong partnerships with warranty companies facilitate smoother claim processing and better outcomes, making Brian’s Tire & Service a trusted advocate for customers with third-party warranties.
Stay up to date with the latest tips, insights, and local stories from Rick Atras. From expert automotive advice to industry updates and community highlights, Rick shares what matters most to the people of Huntsville and beyond. His blog is your resource for practical guidance, service news, and the latest trends that impact customers and the local community.
Need reliable, honest auto care? At Brian’s Tire & Service, we’re here to keep you safe on the road with expert repairs and friendly service you can trust. Stop by or give us a call, we’re always ready to help.
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Brian's Tire & Service
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to